Pay Per Click
70% drop in CPA in five weeks?
In the first five weeks of our paid search campaign for American Express Financial Services, the company saw their cost per acquisition drop from £230 to £141 using our unique paid search optimisation. And we achieved this for them without even breaking a sweat.
We have also done it for Zoom Whitening, Game, and many more, increasing revenue from existing budgets, slashing costs per sale, costs per lead and gaining, in some cases, up to 200% more customers.
Behind this is a division of talented people and proprietary systems and processes, geared up to routinely outperform mainstream tools and agencies, to quickly create greater profits for our clients. This means they can use search to successfully and significantly drive their business online at a market leading level of efficiency.
Our financial and marketing oriented methodology and infrastructure, delivers both creativity and commercial advantage.
- AdTelligent™, our campaign build, deployment and sync toolset, creates, deploys, and manages bigger, further reaching and more complex campaigns.
- QuantumBid™, our data mining and predictive modeling platform, analyses billions of pieces of data to find best bidding & budgeting scenarios to hit and exceed your Key Performance Indicators (KPIs).
Our PhD qualified mathematicians and experienced search marketers immerse themselves in your business, to create finely tuned, compellingly written, action driving and exhaustively tracked and controlled campaigns.
This way we get right to the heart of your customer’s search behaviour, to create better ROI from your paid search budget.
Our campaigns are fine thanks!
We're sure they are. But did you know that many search engine marketing campaigns (even the profitable ones!) are operating inefficiently, wasting as much as 50% of the budget because they are:
- Managed manually and/or infrequently
- Under structured
- Not reaching the right people
- Out of sync with the business
- Failing to use advanced targeting options
- Are budgeted for, and managed on a naive system of ROI tracking
- Not delivering traffic to the best possible points to make a sale
Sizeable opportunity costs
Client expenditures across millions of keywords add up to a huge opportunity cost. To SomerMedia clients, it is an opportunity for optimization, and a realization of greater returns, as well as time and cost savings in search marketing.
Room for improvement?
So could there be room for improvement in your campaign? Sure there could be! But how much? Why not contact us to find out? Whether your paid search profits are drifting closer to the red, or are squarely in the black, SomerMedia can feed your historical data through our QuantumBid™ predictive models, to determine if you have indeed been getting the most out of paid search, or whether you are tapping from under a glass ceiling.